OTT

OTT (Over The Top) advertising allows you to place ads in front of people who have supplemented, never used or left broadcast TV in favor of streaming cable and local TV thru internet connected devices. What we do is unlock the potential of reaching customers as they are engaged in binge watching their favorite TV shows, watching news or live sports. Our highly customized campaigns combined with in depth reporting allows our clients to see where their spend is going and unlock the potential to reach customers that are no longer available to them through traditional means.
OTT Overview PDF Download
OTT Overview

Benefits

Use targeted campaigns to reach potential customers who are most likely to be interested in your product, pay only for actual ad views and not ad-placements. Take the guesswork out of your TV buys and allow us to layer in demographics, geo, behavioral, time of day, frequency, first party data, weather and other targeting factors to make every ad view count.
OTT Overview PDF Download
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Benefits Power Marketing Other Services
Demographic Data Layering X X
Categorical Data Targeting X X
Reporting X X
Basic Measurement X X
Advanced Device Targeting X
Advanced Forecasting Tools X
Advanced Measurement X
Advanced Geo Fencing X
Completion Rate Protection X
Pre-Bid Solutions X
AI Targeting X
Unlimited Changes X

Features

Reach People

Reach cord cutters, cord shavers and nevers who are not being reached by broadcast TV anymore.

Bigger Screen. No Problem.

With access to over 35,000 different data layers and target used based off of your custom first-party data.

Better Reporting

Get better insights into your OTT buys with our advanced reporting.

No Middlemen

Cut out the middlemen and get access straight from the source. No third parties. No markups.